.GENERATIVE ARTIFICIAL INTELLIGENCE (AI) will completely transform the place of work. The International Monetary Fund reckons that AI tools, which includes ones that produce content or even graphics from created urges, will ultimately have an effect on 40% of work. Goldman Sachs, a bank, says that the technology could possibly substitute 300m work worldwide. Iconoclasts claim those estimations exaggerate. But some markets appear to be experiencing the results presently. A paper published in August 2023 on SSRN, a database for investigation which possesses however to go through professional peer customer review, suggests that the income of freelance "creatives"-- authors, illustrators etc-- has dropped because Nov 2022, when ChatGPT, a preferred AI device, was discharged.