.NEARLY ONE BILLION folks are casting their votes in India's basic election. It is actually the greatest autonomous exercise in history-- and could possibly also be actually the most costly. Investing is anticipated to get to 1.35 trn rupees ($ 16bn), according to the Center for Media Research Studies (CMS), an Indian charitable. That would certainly be greater than double the quantity spent in the previous vote-casting in 2019 as well as even surpass the cash money splashed in United States's presidential election in 2020. Why carry out Indian political events spend such huge amounts?